The key features they see as forming the product

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Reference no: EM132176201

Product Strategy (2pages)

Recommend and justify appropriate marketing approaches for the product you have selected.

The way to approach this is to consider the city as the product/brand. What are the key features they see as forming the product, aligning it with their TARGET MARKETS. The product features can include unique attractions, accommodation, transport, unique approaches to sustainability.

and the below point is to assist you

1. product package (hotel package transpotation ... etc

2. Advertising and promotion

3. sustainbility

Reference no: EM132176201

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