The key elements of effective apology

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Reference no: EM132284189

In a hypothetical scenario a company has lost the trust of a customer because of mishandling sensitive customer information. As the CEO of the company, how would you address the problem?

Hint: refer to the key elements of an effective apology;

1. It must be truly sincere, must forthrightly acknowledge the wrongdoing, and must reiterate the importance that the company places on its trustworthiness.

2. It must accept responsibility for the mistake rather than attempting to shift the blame to another party (e.g., the company’s database management vendor).

3. It must articulate what the company has learned through the incident and how it is improving its processes and procedures to ensure that the mishap is not repeated.

Reference no: EM132284189

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