Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
In which of the following types of firms is the product manager MOST likely to rely on the Internet for direct customer feedback and new product ideas? A. traditional consumer goods companies B. consumer service firms C. consumer durable goods companies D. high-tech firms E. packaged goods companies Question 2 of 50 2.0 Points All of the following statements about the impact of capacity upon category attractiveness are true EXCEPT: A. Chronic overcapacity is critical to high profits. B. Operating at capacity drives costs down. C. Operating at capacity enhances the firm's buying power. D. Operating at capacity is an indicator of category health. E. All of the above are true. The difficulty in planning is that it: A. is based on historical information. B. must anticipate future environments. C. must anticipate future competitive actions. D. must anticipate future consumer desires/actions. E. all of the above Question 4 of 50 2.0 Points The threat of new entrants: A. diminishes the attractiveness of a category. B. heightens concerns of increased competition and lower profits. C. can be reduced by erecting barriers to competition. D. all of the above E. none of the above All of the following are aggregate category factors EXCEPT: A. category size. B. category growth. C. stage in product life cycle. D. seasonality. E. threat of new entrants. Question 6 of 50 2.0 Points Competitor analysis has received more attention in recent years as a result of: A. increased competition for customers in slow growth markets. B. shorter product life cycles. C. technological advances. D. the increasing importance of foreign competition. E. all of the above The marketing plan heavily relies on information derived from: A. the sales force. B. management information systems. C. internal marketing research. D. all of the above E. none of the above Question 8 of 50 2.0 Points The MAJOR advantage of the market-focused organization derives from: A. giving product managers full responsibility for, and control over, their products. B. its support of the underlying product management system. C. its focus on the customer. D. its elevation of the product manager to "mini-CEO" status. E. all of the above Generally, secondary research: A. is less expensive than primary research. B. can be done more quickly. C. can cover most research problems. D. is easier to conduct than primary research. E. all of the above Question 10 of 50 2.0 Points Basic to the success of ANY manager are: A. communication skills. B. technical expertise. C. academic training. D. quantitative. E. team-building skills. Market attractiveness is enhanced by a high rating of all of the following market variables EXCEPT: A. market size. B. profit variability. C. market growth. D. profit level. E. all of the above Question 12 of 50 2.0 Points Category attractiveness is typically highest during the _________________ stage of the PLC. A. growth B. introduction C. maturity D. decline E. attractive categories remain so throughout the PLC Which of the following types of primary information is MOST underused? A. suppliers B. the firm's sales force C. customers D. competitor analysis E. suppliers Question 14 of 50 2.0 Points The value chain approach asserts that a firm may differentiate through: A. inbound logistics. B. operations advantages. C. outbound logistics. D. all of the above E. none of the above A firm that has been losing market shares is likely to emphasize a _________________ objective. A. consolidation B. growth C. profit maximizing D. cost minimizing E. line expansion Question 16 of 50 2.0 Points Competition may be: A. customer-based. B. marketing oriented. C. resource-oriented. D. geographic. E. any/all of the above The _________________ of a characteristic is determined by the level of that characteristic. A. value B. weight C. heft D. size E. importance Question 18 of 50 2.0 Points Misidentification of the competitive set: A. can spell failure for a long-run marketing plan. B. creates uncertainty in market definition. C. creates ambiguity in market-related statistics. D. may make manipulation of market boundaries possible. E. all of the above Question 19 of 50 2.0 Points Suppliers enjoy greater buying power when: A. suppliers are highly concentrated. B. there are no substitutes for the product. C. the supplier has differentiated its product. D. supply is limited. E. all of the above Ethical concerns attend the use of: A. pirating employees. B. aerial reconnaissance. C. buying/stealing a competitor's trash. D. briding printers. E. all of the above
Describe Comparing Websites- Tiffany, Kay, Gordon and describe the look and the feel and how it differs
Explain Electronic Commerce Decisions and What critical factors would come into play in making this decision
Explain The Basic Functions of Online Payment Systems and The use of payment cards in electronic commerce
Bam is a product of the Baldwin Company which is primarily in the Nano segment, but is also sold in another segment. Baldwin starts to create their sales forecast by assuming all policies (R&D, Marketing, and Production) for all competitors are eq..
Explain An Analysis of Marketing Research and describe and critique the market research activities of your organization
Explain Internet Business of BUG Inc and define the different types of legal protections BUG should have for its intellectual property
Explain and Compare Zara or Tommy Hilfilger Marketing and How would you compare Zara's and Hilfiger's current marketing strategies
Explain a Navigation Structure and which imparts information on Project Management and Project Management News and Events
Explain The Four Elements of the Marketing Mix and Describe how each element is implemented within a specific organization and how they relate to the organization's marketing strategy
Explain Presentation for new clients about the Business and new clients that describes the services your company offers and the categories used to list available jobs
Explain Important information about scalability and Why is scalability important in building an eBusiness IT infrastructure
Explain Marketing Strategies Using the 4P's and How can companies capitalize on differentiation and positioning strategies using the 4 P's marketing mix
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd