The ideal number of scale categories

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Reference no: EM132242312

1. The researcher's choice of an attitude measure scale should be guided by

a. the specific information that is required to satisfy the research objective.

b. compatibility between the scale and the structure of a respondent's attitude.

c. budget constraints.

d. the adaptability of the scale to the data collection method.

e. all of these.

2. The ideal number of scale categories is

a. always an even number.

b. two or three.

c. an odd or even number, but always with a neutral point.

d. more than nine.

e. none of the above.

3. Which of the following type of questions are mainly used to collect demographic and behavioral data when only two answers reasonably exist?

a. dichotomous questions

b. multiple choice questions

c. scaled questions

d. unstructured questions

e. self-administered questions

4. Which of the following information should the interviewer posses prior to conducting the interview?

a. Background details of the company being studied

b. Research objective(s)

c. Terminologies likely to be encountered

d. All of the above

Reference no: EM132242312

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