The idea of engaging in social media marketing

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Reference no: EM132203750

Why do you think some managers are resistant to the idea of engaging in social media marketing? What are their likely opinions in this area and how do the facts differ from these opinions held by many older managers? What could you do or say to convince your reluctant boss that SMM could be a good idea in a specific business setting? How could you leverage your argument through high credibility information sources? Give one example of an established company that uses social media marketing effectively.

Reference no: EM132203750

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The idea of engaging in social media marketing : Why do you think some managers are resistant to the idea of engaging in social media marketing?

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