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The heavyweight segment of the motorcycle market

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After reading Case #13, Polaris and Victory, in the text "Strategic Management" Competitiveness & Globalization 12th edition, discuss the following. Please google Polaris and Victory case study.

What factors influenced the company’s decision to enter the heavyweight segment of the motorcycle market in the mid-1990s?

Were industry conditions favorable for a new entrant at the time?

In what ways was Polaris successful with the introduction of the Victory product line?

What did the company do wrong?

Reference no: EM132077961

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