Reference no: EM132279844
1. The largest inventory of wedding dresses in the Southeast can be found at Low's Bridal and Formal in Brinkley, Arkansas. From December 26 to January 16, a prospective bride shopping at Low's can find gowns once priced at $6,000 for $2,999 and $800 gowns for $399. The reduced prices of these gowns are reflected in which retail pricing strategy?
markdowns
original markups
maintained markups
inventory shrinkages
net markups
2. The four utilities offered to consumers through retailing are
convenience, performance, possession, and form.
time, place, possession, and form.
product, price, place, and promotion.
people, productivity, process, and physical environment.
convenience, consistency, competition, and choice.
3. The wholesalers most prevalent in the hardware, drug, and clothing industries would be __________.
specialty wholesalers
full-line wholesalers
cash and carry wholesalers
limited-line wholesalers
universal wholesalers
4. Your local Safeway grocery store is MOST LIKELY classified as which retail variation based on the number of items it carries?
single-line
full service
full-line
limited service
limited-line
5. Wholesalers who own the merchandise they sell but do not physically handle, stock, or deliver it are referred to as __________.
cash and carry wholesalers
rack jobbers
truck jobbers
manufacturer's representatives
drop shippers
6. Specialty stores that dominate the market are referred to as __________.
hypermarkets
category killers
specialty outlets
regional dominators
general merchandise stores
7. The __________ provided by retailers create value for consumers.
utilities
wholesaling functions
outsourcing
logistics
synergies
8. Wholly-owned extensions of the producer that perform wholesaling activities are referred to as
general merchandise wholesalers.
cash and carry wholesalers.
agents and brokers.
manufacturer's branches and sales offices.
merchant wholesalers.
9. In the telemarketing industry, issues such as consumer privacy, __________, and industry standards have become a topic of discussion among consumers, Congress, the Federal Trade Commission (FTC), and businesses.
product quality
price differences
ethical guidelines
on-time delivery
competitive antics
10. Consumers often view central business district shopping as less convenient because of the lack of parking, higher crime rates, and __________.
out-dated stores
a lack of ambiance
fewer quality restaurants
few public restrooms
exposure to the weather