The first step in managing cash more effectively

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1. John wants to answer the question, "What drives my customers' buying behavior?" The best information to address this question comes from:

a. demo/geographic data. b. geographics data. c. demographics data. d. psychographics data.

2. The first step in managing cash more effectively is:

a. having an adequate cash reserve for emergency expenditures. b. rapid payment of accounts payable. c. speeding up payment of accounts receivable. d. understanding the company's cash flow cycle.

Reference no: EM131642767

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