The first step in developing direct marketing strategy

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Reference no: EM132177564

1. The first step in developing a direct marketing strategy is ________.

business definition

customer response

generating customers

maintaining the database

2. The high level of competition in direct marketing is due to ________.

high control over postal rates and paper costs

ease of entry into direct marketing

low technological requirements for Web access

high profitability of existing direct marketers

3. As a business intelligence analyst, you have been asked to assist with the hiring of a database administrator (DBA) for your organization.

(a) Summarize the DBA’s managerial role and major job responsibilities relating to that role.

(b) Summarize the DBA’s technical role and major job responsibilities relating to that role.

Reference no: EM132177564

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