The external marketing environment in the global marketplace

Assignment Help Operation Management

Reference no: EM13840490

The external Marketing Environment in the Global Marketplace

The car sharing business has grown in popularity throughout the world in densely populated major city centers. As the new marketing associate for U Drive Transport, you are tasked with conducting a thorough environmental scan of the global marketplace to identify and anlyze any opportunities or threats to the company, brand, and the product. To familiarize yourself with the car sharing industry, visit the websites of a few direct competitors of the company: perform a search for car sharing on the internet and look at two other competitors.

Watch the video on U Drive Transport.

Part two SWOT Analysis

Reference no: EM13840490

Questions Cloud

Overcoming intercultural barriers : Overcoming Intercultural Barriers

What is the firms total assets turnover? : What is the firm's total assets turnover?

Product contamination is catastrophic event : Product contamination is a catastrophic event, both for the organization at fault and for the victims. Cases of product contamination frequently make the news. Find an example of product contamination that occurred and discuss the way in which the or..

Employ visual enhancements such as images : Create a two-page handout that shows learners how and when to use the presentation aids. Employ visual enhancements such as images, bulleted lists, screenshots, callouts,

The external marketing environment in the global marketplace : The car sharing business has grown in popularity throughout the world in densely populated major city centers. As the new marketing associate for U Drive Transport, you are tasked with conducting a thorough environmental scan of the global marketplac..

Comment on the project management profession : Comment on the project management profession what business areas contribute to the field of project management provide examples

Research for understanding blogs and private communities : Prepare Marketing research for Understanding Blogs and Private Communities

Informational listening and effective rational listening : Write an analysis that is at least one page in length where you analyze your own listening effectiveness. Using the textbook to guide you, analyze your strengths and weaknesses in terms of the text's guidelines for effective informational listening a..

Best practices for managing online customer communities : Prepare Marketing research for 10 Best Practices for Managing Private Online Customer Communities

User Account

All Pages