The external environment scanning process

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Reference no: EM131746811

1. What additional general characteristic does the auditor consider when testing controls? How does this differ for public vs. private companies?

2. Discuss five trends in the external environment scanning process that will affect most businesses.

3. Create a Strategic Group Map of industry (but not the airline industry) using two broad characteristics- price and product-line. Use at least eight firms in this analysis.

Reference no: EM131746811

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