The domestic and global marketplace

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The controllable and uncontrollable factors that face marketers in both the domestic and global marketplace. The controllable elements can be altered to adjust to changing market conditions, consumer tastes, and corporate objectives.Discuss what these controllable elements might be for a domestic (U.S.) firm. Then discuss what uncontrollable elements a firm might have to deal with when attempting to expand into a foreign country. (500 Words Minimum)

Reference no: EM132081240

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