The demographic segment of the macroenvironment

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Answer the following questions in paragraph format.

Identify the various generational cohorts within the demographic segment of the macroenvironment?

How is the balance of ethnicities in the U.S. population changing, and what implications does this have for marketers?

Answer the following questions in paragraph format.

How do low- versus high-involvement consumers process the information in an advertisement?

Answer the following questions in paragraph format.

What is a new buy, and what steps in the buying process does it typically go through?

Reference no: EM132295205

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