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Engleside Seafood Company ships fresh seafood to customers in a nearby city. The logistics manager has identified three shipping alternatives. The first is to call a common carrier, the second is to lease its own fleet of refrigerated trucks and the third option is a contractual arrangement with a local carrier. The outcome of the decision will be affected by the demand level as indicated in the payoff table below.
Demand
Alternatives Low High
Common Carrier 200 4000
Lease Own Fleet 2000 2600
Contract with Local Carrier 700 3000
Engleside has no estimates of the probabilities for demand at this time but wants to do a sensitivity analysis to explore how changes in probability would affect the decision.
a. Plot the EMV lines for the three alternatives on a graph (one graph), with the probability of High demand on the horizontal axis.
b. Interpret your graph.
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