The concept that a product should not only fit market needs

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Reference no: EM131437082

The concept that a product should not only fit the market needs but have a technical advantage as well is known as the:

1. Market pull approach to new-product introduction

2. Market push approach to new-product introduction

3. Interfunctional view to new-product introduction

4. Dual approach to new-product introduction

5. Innovative approach to new-product introduction

Reference no: EM131437082

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