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Read the case "Pitney Bowes: Employer Health Strategy" from the Harvard Business School, by Michaele Porter and Jennifer Baron, February 24, 2009.
a) Why was Pitney Bowes spending so much on employee health at a time when most organizations were cutting health benefits?
b) How did the company's health and wellness programs add value?
c) Evaluate the company's approach to selecting and designing a health plan, and pharmacy benefits.
d) How would you improve the company's plan? What challenges and constraints must be addressed?
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In fact the CEO is beginning to believe that this may be the reason why Faxco is experiencing slower sales as well as a recent budget crisis which threatens to shut down the company in 3 years if it isn't fixed
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