The business-to-business level or at the consumer level

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Reference no: EM132226179

1. Are ethical marketing practices more important at the business-to-business level or at the consumer level? At which level do you believe ethical lapses are more likely to occur? Explain and justify your responses.

2. Describe the changes you would make to DuBrin basic formula for human behavior to account for why some leaders excel in creative positions and others possibly do not.

Ensure you present/state the basic formula for human behavior to ensure your description modifications align with the formula.

Reference no: EM132226179

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