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Read Closing Case Study Two (The Business of Social Media and Making the ROI) on page 60 (Chapter 2) and answer the following questions:
a. Let’s suppose your current annual sales are $1 million. You implement social media strategy and begin generating $200,000 in revenue through your Facebook page. At the end your sales are still $1 million. Was your social media strategy successful? Why or Why not?
b. Every social media strategy costs money to implement and there are a few of those costs listed in the case study. Identify few other costs that you think are associated with social media.
Briefly describe them and classify them as fixed costs or variable costs.
c. Suppose you have a successful business with a well liked product. One day something goes wrong and you ship 100,000 defective products. Almost the entirety of your customer base is disgruntled. What social media strategy would you employ to help? Why?
d. Would you be better off by just “waiting for it to get over” or “by sticking your head in the sand”? Why?
Use the same product you chose for the Product Selection Paper and Presentation.
1. design a two 2 day training program for a group of twenty 20 employees.2. identify two to three 2-3 training needs
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From the samples you determine the fraction defective is 0.05 and the standard deviation is 0.01. If the desired confidence level is 99.7 percent, what is the resulting UCL value for the line?
The fact that Real Estate is fixed in location means that: Which of the following is true about property rights? Which of the following statements about real estate as a merit good is false? Which of the following statements about externalities is fa..
He has developed the pioneering technology and lined up financing. The worldwide demand for this technology appears to be enormous. He offers you the job of CEO and 10% of the equity of the firm.
a fast-food restaurant averages 150 customers per hour. the average processing time per customer is 90 seconds.a.
Compare and contrast the Contingency, Path-Goal, and Leader Member Exchange Theories.
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Lieutenant Commander Data is planning to make his monthly (every 30 days) trek to Gamma Hydra City to pick up a supply of isolinear chips. The trip will take Data about two days.
Company A finds profit at $15,000 inadequate for expanding business. The bank is insisting on an improved profit picture prior to approval of a loan for some new equipment.
Companies sometimes like to locate, somewhat surprisingly, near competitors. You can see gas stations of different brands located really close to each other and a CVS next to a Walgreen. This tendency is called clustering. Please justify this type of..
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