Reference no: EM132093098

The annual planning process at the National Razor Corporation had been arduous but produced a number of important marketing initiatives for the next year. Most notably, company executives had decided to restructure its product-marketing team into two separate groups: (1) Razor Products and (2) Shaver Products. Amy was assigned responsibility for the razor Products group, which would market the company’s traditional razors and blades to individuals. While she was responsible for a number of existing markets, she was looking to grow the business in new and emerging markets. One new market that had opened was Afghanistan. Some preliminary research using the CIA World Factbook indicated that the country had a population of 31 million. Experience in countries similar to Afghanistan suggested that the shavers were largely male (55% of the Afghanistan population was male) and over 15 years (53% of the population was over 15 years old). Also prior research had indicated that literacy levels were correlated with shaving with branded products. The CIA Factbook reported that 36% of the population and 51% of the males could read and write. Amy had commissioned the “SuperKings Agency” to conduct some market research on branded goods shaving practices in Afghanistan. The market research reported that males shaved on average once a week and branded razor blades was replaced after every four shaves. 2a) Please help Amy calculate the market potential for razor blades. 2b) If Amy wanted to increase the market potential for razor blades in Afghanistan, how would she go about doing it?