The airbags used in nearly two dozen car brands

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Reference no: EM132231940

Discussion Topic: Use Takata’s Reputation on the line in the textbook (Adams & Galanes, p. 200)

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Takata’s Reputation on the Line

Takata, a Japanese supplier, makes many of the airbags used in nearly two dozen car brands in the United States. The airbags may spontaneously inflate, sending shrapnel into the car’s interior. Takata accepted fault in 2013, but claimed that only six makes were involved. However, a New York Times article in 2014 reported 139 injuries, including two deaths, from all automakers. At first, Takata said that its propellants were improperly handled and caused the airbags to burst. But later reports revealed long-standing problems with unacceptable defect rates at some plants and propellant problems. The Times article alleged that Takata knew about the defects as early as 2004, conducted secret tests to understand the problem, and later destroyed the data and physical evidence. It took Takata four years to acknowledge the problem. Takata called the Times article inaccurate, but as of 2015, had recalled 34 million vehicles . . . . Now, Takata’s reputation has taken a hit. Think of yourself as a small crisis management team hired to help Takata restore its reputation. Conduct an analysis of the problem, using the following blog post by Clifford Atiyeh and Rusty Blackwell in Car and Driver: “Massive Takata Airbag Recall: Everything You Need to Know, Including Full List of Affected Vehicles,” June 10, 2016: https://blog.caranddriver.com/massive-takata-airbag-recall-everything-you-need-to-know-including-full-list-of-affected-vehicles/.

1. Identify the elements of this problem: the undesirable existing situation, goal, and obstacles.

2. Craft a clear discussion question to focus your problem-solving process.

3. Using Table 8.2 as your guide, evaluate Takata’s problem in terms of each characteristic:

Task difficulty: high, medium, or low? Why?

Solution multiplicity: high, medium, or low? Why?

Intrinsic interest: high, medium, or low? Why?

Member familiarity: high, medium, or low? Why?

Acceptance level: high, medium, or low? Why?

Reference no: EM132231940

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