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Marketing research assignment that requires a minimum of 700 words, 6 references, and completed in APA format
Marketing research has been around for more than a century. In the early days, marketing research was little more than a spin-off of the Census Bureau data. AfterWorld War II, psychology began to play a more integral role in marketing research, and, soon after that, the spread of television led to the study and testing of advertising commercials. In the 1960s and 1970s, marketing researchers began to work more with clients on using new ideas to make decisions. In recent years, the emphasis has been on generating information to improve the client's decision making. Over this period, marketing research has become an integral part of the decision-making process.
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