Terms and give appropriate marketing example

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Discuss the meaning of each of the following terms and give an appropriate marketing example when each might be used or evaluated as part of a marketing research study. Clearly discuss the meaning of each and give an appropriate example and when each would be used.

1. Predictive validity

2. Longitudinal design

3. Sample distribution

4. Concomitant variation

5. Perceptual mapping

6. Before/ After with Control Group Design.

Reference no: EM131268494

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