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11. Assume you are the Director of Design for a cell phone manufacturing company. You work closely with the New Product Development Department. You are in the earliest stages of determining what your next cell phone product line should look like. Clearly, in designing the new phone, you need to know who the target customers will be. There are a range of potential customers: young vs. old, affluent vs. modest income, heavy users vs. light users, technology lovers vs. technophobes, etc. It doesn't make sense to begin designing the new cell phone until you have identified what market segment you wish to address. For this assignment:
1. Identify different important market segments that you need to consider.
2. Which of these segments can be treated as "mainstream" segments, and which as "niche" segments?
3. Create a template form that shows the different categories of customer traits that will help you to define different market segments.
4. Select one market segment, and describe in one or two paragraphs what features the cell phone might have in order to be attractive to this segment.
If income rises from 1000 to 1800 and consumption rises from 1100 to 1700 the marginal propensity to save.
What What marketing strategies should Radiance pursue in the next five years? Explain why the strategies you select would best fit the organization. in the next five years? Explain why the strategies you select would best fit the organization.
Can you find a Nash equilibrium in pure strategies that is not efficient. Find the sub game perfect equilibrium as a function.
Dependency theory characterizes countries as being either in the center or on the periphery
James earned $10,000 in income in his new job in Nova Scotia after the move and his employer paid him $1,000 specifically to cover the cost of the move, but doesn't specify what it can be used for.
Outline reasons why the marginal revenue product differs between workers in different jobs.
Based on some economists' definition of the relevant market, the two firms proposing to merge enjoyed a combined market share of about two-thirds, while another firm essentially controlled the remaining share of the market.
Find the equilibrium price and quantity after the shift of the demand curve.
Suppose a consumer is at an optimum, consuming 6 hamburgers a week at a price of $1.50 each and 10 donuts a week at 50 cents a donut.
The consumer is indifferent between B and a lottery ticket with probabilities. Construct a set of von Neumann - Morgenstern utility numbers for the four situations.
Explain how each of the following variables will be affected by proposed steps that you have identified in the first part of the discussion: money supply, interest rates, inflation rate, aggregate demand, and output. Provide support for your respo..
Quantity, whole revenue and profit when company charges different price in each market and exploits its total profit.
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