Technological challenges in the taxi industry

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Reference no: EM132922027

The question is based on the case study - Uber and London taxis. Article titled: Technological challenges in the taxi industry (by Matt hinton, 2020)

Question 1:

One of the 'fundamental goals' of relationship marketing is said to be 'maximising the lifetime value of a customer'. How would you describe Uber's relationship with its customers?

Reference no: EM132922027

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