Techniques for attracting attention to advertisements

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Reference no: EM131816004

Stephen recognizes that there are different techniques for attracting attention to advertisements, and he wants to test three of these for the sample product: all color, all black and white, and a combination. Here are the data on the attractiveness of each product on a scale from 1 to 10. Now he wants to know if the three formats differ in their attractiveness. Do they?

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Reference no: EM131816004

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