Tech fleece presentation

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Question

During the Tech Fleece presentation, John mentioned that Nike Sportswear launched on 08/08/08, which was the start of the Beijing Olympics. While the Sportswear category was a large business in 2011, it had experienced minimal growth the last 3 years. In order to elevate product focus, a change was made to organize the Men's and Women's Sportswear Apparel businesses by Product Classification (i.e. Vertical focus to build classification excellence). At 28% of Sportswear's revenue, Fleece was the largest segment of business and relevant to all Geographies. While the Fleece Classification was big (driven by brushed and unbrushed Cotton/Poly blends in different fabric weights), there was nothing unique about Nike's proposition vs. the marketplace. Nike Sportswear viewed Fleece as their largest Global growth opportunity as product types like Pullovers and Full-Zip Hoodies and Sweat Pants were part of the uniform of youth.

Reference no: EM134039403

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