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Targeting and positioning of the brand

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Reference no: EM13892926

Think about a product or service that you have purchased in the last 1-4 months that uses a coupon. This can be a paper coupon, electronic coupon, Groupon, etc., as long as you got a reduction in price, a free item, or some other type of benefit.

1) What was the product or service?

2) What was the benefit of the coupon?

3) Did the company do anything that reflected the targeting and positioning of the brand in the delivery of the coupon?

4) If you were the marketing director of the company, and you took MBA 7602, how would you use the concept of couponing (i.e. reduction in cost, free item, additional benefit, etc.) differently to totally reflect the brand's segmentation, targeting, and positioning? Be as creative as you want and integrate all concepts that you have learned in the course.

Reference no: EM13892926

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