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Distinguish between targeted marketing and mass marketing and explain what led to the rise of each. Describe the different market-segmenting strategies companies pursue and why. Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting? Ch 1.Describe a product you like that you believe more people should use. As a marketer, how would you reposition the product to increase its use? Outline your strategy. Create a new tagline for this product. 500 words
What issues might a new entry in a subsidized market encounter? How might this entry consider organizing to best compete?
Write a a minimum of two paragraphs for each analysis addressing the following: How does "selling" fit into their organizational structure
You are a new advertising assistant in a large advertising agency and a big client wants a small ad designed that will be cost effective in a publication you think appropriate. Create an advertisement for this sports-oriented resort (your choice). Yo..
Select a retail brand (remember it must be a retail store brand) you are particularly fond of and provide details explaining how the moderately greater equity compared to the lesser brand names in the same retail industry is apparent in terms of e..
what is integrative bargaining? what are the key differences between integrative bargaining and distributive
Critically analyze the value of the innovation and branding approach suggested by Barone and Jewell. Be sure to provide your inputs on the pros and cons
The goals may be in error because of flawed marketing research, changes in marketing mix variables, underachieving promotional campaigns, delays in distribution, new competitors, environmental factors than impact demand, adverse laws and regulatio..
Compare and contrast the cost of customer retention versus customer acquisition. Explain the different types of relationships for Business to Business (B2B) and Business to Consumer (B2C) in the pre and post sale in terms of the decision to buy an..
Explain Entrepreneurial Culture and An entrepreneurial culture is one in which the search for venture opportunities permeates every part of the organization
Case I - product Development. Why is Caterpillar so careful to test-market its products prior to commercialization? What are some of the benefits and risks of Caterpillar's line extensions
Outline and explain the concept of internal marketing and why it is important in service products. How would you introduce an effective internal marketing programme to an organisation?
Explain Defining Web Site Target Users and Research the Internet on the importance of defining user population for a Web site
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