Target segment identification and selection

Assignment Help Operation Management
Reference no: EM133101344

Target Segment Identification and Selection

Define demographics, psychographics, and market segmentation.

Using the scenario as an example, identify and analyze (at a summary level) 2 potential target segments using demographics and psychographics that may meet the bank's high-level strategic goals.

Select 1 segment, and illustrate why this is the best segment to select based on a detailed discussion of needs, wants, and psychographics of that segment and how they align with achieving the bank's long-term strategic goals.

Reference no: EM133101344

Questions Cloud

List four examples of relevant personnel : List four examples of relevant personnel that may need to be informed of security breaches within the workplace.
Indicate the basic type of account debited and credited : In the first month of business, Jakmak Interior Design Company had the following transactions: Indicate the basic type of account debited and credited
Principles for achieving positive customer : List 10 basic principles for achieving positive customer service when selling to retail customers.
Steps to becoming a better listener : Explain why listening is such a complex communication process and describe 3 steps to becoming a better listener.
Target segment identification and selection : Identify and analyze 2 potential target segments using demographics and psychographics that may meet the bank's high-level strategic goals.
Conduct a swot analysis for the company : Aramark is a huge American company that supplies uniforms to different types of companies Conduct a SWOT analysis for the company and include your work citied i
Prepare all the journal entries related to the investment : Pluto follows IFRS and uses the FVNI model for this investment. Prepare all the journal entries related to the investment from acquisition to disposal
Rational model of decision making : Use the Rational Model of decision making to determine your course of action
Name of the rotating system travel agents : What is the name of the rotating system travel agents used to store and access index cards?

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd