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Target market was middle aged women

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Reference no: EM131655817

Suppose you worked at McDonald's and your target market was middle aged women. Considering that you have been given a national budget of $500,000 for magazine advertising (art and production work excluded), how would you spend your money? Which publications would you choose? How many publications would you need to cover your chosen target market? What kind of discounts might be possible for your projected buy? Specify an ad for your product so it could have co-op possibilities.

Reference no: EM131655817

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