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Reference no: EM13860553

1. Target Customers/Users

Who are the target customers for the company/brand? google

How could/does the company reach its customers/users? What methods and media might and/or does he company use to reach the customers/users? google

What would grab the customers/users' attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived?

2. Competitors

Who are the brand's competitors?

What product category does the brand fit into?

What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to?

3. USP (Unique Selling Proposition)

How is this brand/company better than its competitors? What is the brand's USP (Unique Selling Proposition?

What is the brand's uniqueness?

What is the competitive advantage of the brand? How is it different from other competing brands?

[Does the brand have any attributes or benefits that dominate competitors?

In

4. Positioning Statement & Motto

Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW's positioning statement and motto.

  • BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).

BMW Motto: BMW is the ultimate driving machine

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The present case in made on the Jeep Cherokee. their target customers are analysed. a comparison has been made with the customers. their unique value proposition has been analysed. finally a positioning statement & motto has been presented for the company.

Reference no: EM13860553

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