Take a position on one of the following statements a

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1.Take a position on one of the following statements: a) “All brands have a limited life as indicated by the product life cycle and will slip or disappear.” b) “There is no reason why a successful brand can’t live forever.”  Provide examples to support your position.

2.Have you ever had a need for or interest in a new product or service that you wish someone had developed? Identify what you believe could be a new product or service and why you think it would be successful. Is the product or service targeted to a particular group or would it be available to the mass market? Describe how you would test market the product or service to determine if it has commercialization potential.

Reference no: EM13391208

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