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Question
IMC means unifying, orchestrating, synchronizing or integrating all the communications-mix elements, such as Radio-TV-Print-website, banner ads, sales promotions, or PR/Publicities - into one single communications platform, instead of individual or separate communications for each element. What is IMC applications strategy to Under Armour's marketing campaign?
You wrote - "Under Armour will continue to spread the message throughout the year via activations involving the company's world-class roster of players, trainers, grassroots, and collegiate partners.". If you may recall, IMC means unifying, orchestrating, synchronizing or integrating all the communications-mix elements, such as Radio-TV-Print-website, banner ads, sales promotions, or PR/Publicities - into one single communications platform, instead of individual or separate communications for each element. Feel free to summarize the IMC applications to Under Armour's marketing campaign.
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