Suppose you were conducting a marketing analysis for a new

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Suppose you were conducting a marketing analysis for a new textbook about technology management. What would you need to know to identify a market segment? How would you make a needs assessment? What should be the collection of services and products?

Reference no: EM1381107

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Suppose you were conducting a marketing analysis for a new : Suppose you were conducting a marketing analysis for a new textbook about technology management. What would you need to know to identify a market segment? How would you make a needs assessment?

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