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Summary of Case Monitoring and analyzing changes in population demographics is an important part of the marketing intelligence data included in a marketing information system. Although this data can be gathered by syndicated or customized research, much of this information is gathered by government research that is available for free on the Internet. In this discussion, you will gather and compare data from two free online government sources to simulate the role of a marketing researcher.
You will be comparing both the Federal Census Bureau site and a state website for this assignment.
Using both the State of Michigan data and the U.S. Census data sites listed above, develop a report on a city or county in Michigan that answers the questions below. Please use a city or county in Michigan so that you can compare the State of Michigan website to the U.S. Census bureau site. Other sites will not be accepted in your research for this assignment.
find two competing products or services that aim at different market segments. ideally one of these should be a
Old Tyme Soda produces one flavor of a popular local soft drink. It had no work in process on October 31 in its only inventory account. During November, Old Tyme started 10,000 barrels. Work in process on November 30 is 1,200 barrels. The producti..
From the e-Activity, evaluate the lessons learned in this chapter to determine which single lesson would be most beneficial to the company you researched. Provide specific examples to support your response.
Create a 6-8 slide Microsoft PowerPoint presentation (including a title slide) that analyzes that company's marketing mix
Be sure to include the information from our discussions on branding as part of the marketing strategy development phase of the process.
In a well-written 2-3 page paper, supported by at least two credible scholarly references, discuss a business that successfully communicates its products or services to its core consumers
In what ways are Usage, Purchase, and Judgmental Data used to assess market structure? Can you think of other types of data?
Detailed analysis of any one of the seven marketing mix element pertaining to that service experience. Clear and detailed explanation of the service experience.
This assignment represents Section of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section - Marketing Research & Target..
Describe the company and the negative event that triggered the company's need to use damage-control strategies. Discuss the strategies the company used. Evaluate the effectiveness of these strategies
For each article, explain how human subjects were used in the research, and explain how the use of human subjects provided insight into how consumers think and behave
When demand is less than the regular time production capacity, you produce only the number of units that are demanded and some of the workers may remain idle. You do not hire and fire workers. How many total units are being obtained through subcon..
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