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Summarize the strategic perspectives of the two companies

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Reference no: EM13876395

FedEx and UPS in China - Competing with Contrasting Strategies

1. Summarize the strategic perspectives of the two companies.

2. What assumptions have led each company to adopt a different route to China?

3. Conceptually, under what circumstances is FedEx's strategy more appropriate? How about UPS' strategy?

4. How does the culture of each company impact its strategy?

Reference no: EM13876395

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