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Question: Read the article and perform the following:
Article: The Future of Shopping (By Darrell K. Rigby)
(a) summarize the article
(b) discuss the article applying at least two of the assigned readings.
See below-and the relevant concepts covered in class. Three and a half double spaced pages in MS Word form. Please cite which articles used in the paper.
The topic t cover is either Industry Analysis or Competitive Advantage.
Articles: 1. Looking inside for competitive advantage (By Jay B. Barney)
2. Competing on Resources (By David J. Collis and Cynthia A. Montgomery)
3. Substainable Advantage (By Pankaj Ghemawat)
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
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A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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