Successful public-private-nonprofit partnership

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1. Kim's Kayak Tours identified active retirees living in the retirement community nearby as one of her potential target markets. She knows she can tailor her service and marketing message to the schedules and interests of this audience. What are some ways this business can differentiate itself from direct and indirect competitors? How will Kim evaluate the attractiveness of this segment?

2. Find an example of a successful public-private-nonprofit partnership. What has made this partnership successful? What did the different parties do to structure the partnership to help it be successful? What could future partnerships learn from the one you selected?

Reference no: EM132293975

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