Successful marketing decisions require extensive information

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Reference no: EM13862917

Discussion board question response

Successful marketing decisions require extensive information on consumer behavior theory. Consumer behavior theory provides the manager with the proper questions to ask. Managers, regulators, and others use consumer behavior and knowledge to make decisions.

What are the four major uses or applications of an understanding of consumer behavior?

**Must be 150 words, proper formate, work cited and references are a required - need 3 responses

Reference no: EM13862917

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