Substitutes or complements in consumption

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Nataliya is a fan of soy yoghurts, but recently she has noticed less soy yoghurts on supermarket shelves, with new alternative products such as almond milk yoghurt appearing in their place. What effect does the entrance of new firms have on the market for almond milk yoghurt? What effect does this have on the market for soy yoghurt? What does this tell us about the cross-price elasticity of demand for soy yoghurts? Do you think soy yoghurt and almond milk yoghurt are substitutes or complements in consumption and why? What effect do the new products have on the own-price elasticity of demand for soy yoghurts?

Reference no: EM132548399

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