Submit an international marketing plan on a product

Reference no: EM13697375

Submit an international marketing plan on a product (good, service, or idea) approved by the course instructor, integrating the components listed below as the basis for the paper. Describe the product, its features, and benefits. Describe the target country (the country cannot be the United States) and the rationale for introducing your product to the target country. Discuss the impact of the country’s economic and trade sectors as well as its political, legal, and socio-cultural environment. Identify and describe the target market, competitors in the market, and the marketing objectives. Describe the promotional, distribution, and pricing decisions. Include at least one alternative media approach in your plans to promote the product. The plan must be supported with at least five references. These references must originate from academic sources, such as marketing and business journals, as well as government sources and must be eight to ten double-spaced pages in length

Reference no: EM13697375

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