Reference no: EM131021065
Subject - Customer behavior
Write a 1500 word essay on the following topic.
Social media has been described as the new hybrid element of the promotion mix. When considering marketing and consumption communities and communication within groups, what role might social media play in developing the promotion element of the marketing strategy, and does the use of social media strengthen the influence of opinion leaders? Use examples to support your answer.
Additional Assessment Guidelines
Use essay format to answer this question
- Ensure that you draw sufficiently on theoretical concepts of consumer behaviour in your discussion.
- The word count for the assessment is 1500 words
- Use APA format of referencing style.
- Use at least 12 references of journals and academic sources with in-text citations.
- As this is an academic piece of work you must reference (cite) the sources you have used. This should be done within the essay and a reference list should be included at the end of your essay. Your in-text citations and reference list are not included in the 1500 words.
How many shares of starbucks stock were traded on this day
: The following table shows information on June 7, 2013 on the stock price of Starbucks Corporation: How much did the price of Starbucks' stock change from the day before? Did the Starbucks' stock price vary much during this day's trading?
|
How the information will be used for system requirements
: How the information will be USED for system requirements - what are the key features of the organizational context of the project - why the project will be successful
|
Company distills kentucky bourbon
: Your company distills Kentucky bourbon. A Canadian competitor is selling "Kentucky bourbon" in Ontario, but its bourbon is made in Canada
|
Relationship of someland gdp to someland gnp
: 1,000,000 people live and work in Someland. Of these 1,000,000 people, half are citizens of Someland. Additionally, there are 10,000 citizens of Someland, who live and work overseas in Finland. All residents and citizens of Someland produce $20,00..
|
Subject-customer behavior
: Social media has been described as the new hybrid element of the promotion mix. When considering marketing and consumption communities and communication within groups,
|
What is the annual benefit for a person who retires
: What is the annual benefit for a person who retires at age 64? At what retirement age does a person receive an annual benefit of $11,600?
|
Exchange rate of euro in japanese yen
: Assume the following information: Exchange rate of Japanese yen in U.S. $ = $.011 Exchange rate of euro in U.S. $ = $1.40 Exchange rate of euro in Japanese yen = 140 yen What will be the yield for an investor who has $1,000,000 available to conduct t..
|
Define the term nutrition
: Define the term nutrition and state the types of nutrition
|
Acid precipitation and carbon dioxide
: Do burning of fossil fuels, acid precipitation and carbon dioxide Include any pertinent chemical reactions?
|