Study advertising exploitation of environmentalism

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Reference no: EM132270889

Assignment: This assignment asks you to study advertising’s exploitation of environmentalism in order to sell products. Specifically, you are asked to select and examine the various ways advertising invokes environmental values and natural imagery. The assigned readings will help us to conduct a semiotic analysis of these ads--what do the images represented in the ad(s) suggest to you about the American culture at large or a specific segment of our culture? And to what extent can you identify and apply the techniques discussed in the readings to your ad analysis The one restriction is that you use CURRENT “green” advertisements. Cleaning products, hybrid automobiles, even some travel ads are just a few to consider.

Select a single CURRENT (2018) ad (or you may choose several) that uses nature as a backdrop, and conduct an in-depth analysis of it. As a critical framework, use the six reasons advertising can be faint green. you can choose several ads that you think most apply.. Ad suggestions: The 2017-19 Jeep ads (any model) will work well. Also the 2017-19 Kia Niro ads might be fun to work with. Of course, all ads for hybrids work well as do beer and water ads, and some hair and body care product ads as well. You can use current print ads or commercials for these products. In addition to applying concepts from the readings, you must include very specific visual details from the ads as support.

Your answer should be atleast 500 words.

Reference no: EM132270889

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