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Assignment:
Kotler and Mindak (1978) predicted five distinct models to chart the evolution of marketing and PR divisions. Which of these predicted models best captures the present structure of marketing and PR in corporate communications?
a) PR has subsumed marketing to maintain public goodwill with stakeholders
b) marketing and PR divisions are distinct areas but also have several commonalities and points of overlap
c) marketing and PR considered equal and combined under 'external communication'
d) marketing builds customer base and profits while PR maintains positive relations with the public to ensure profit.
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