Strong relationships with their business customers

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Reference no: EM132174192

1. How can a company build strong relationships with their business customers ?

2. How should a company choose the most attractive target markets?

3. Should Under Armour keep paying huge amounts of money to famous athletes to be part of their campaigns? Or should they start using everyday people? Be sure to provide support for your point of view. A minimum of 3 articles to support your point-of-view for the questions. Please cite your sources.

Reference no: EM132174192

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Strong relationships with their business customers : How can a company build strong relationships with their business customers ?

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