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Stress the societal marketing concept

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1. Some marketing experts stress the societal marketing concept, the view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being. Do you agree or disagree? Explain and support your position in detail.

2."How does this course relate to your everyday life?" Marketing is part of all of our lives and touches each of us in some way almost every day. Throughout this course you will all shop and buy things using the principles discussed in the book. Here you can post stories about your personal marketing experiences relevant to the course. Along with your discussion comments please explain how your experience is related to the material we have covered.

Reference no: EM13831196

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