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Strategy for generating revenue for athletic program

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Reference no: EM132826759

The NCAA makes hundreds of millions of dollars annually from television contracts. The NCAA Men's basketball tournament's total rights payment for 2011-12 was $705 million from their contract with Turner/CBS Sports!! You are the athletic director of an NCAA Division I (Football Championship Subdivision - FCS) school. Please identify the FCS school of your choice in the initial discussion. However, you do not have the capability to generate the revenue that a Division I (Football Bowl Subdivision - FBS) school can, but have similar expenses (e.g., coaches' and staff's salaries, facility management). Discuss your strategy for generating revenue for your athletic program without the luxury of collecting millions of dollars ($) from a national television contract.

Please include the FCS athletic department's web address (for the FCS school you selected) in your initial discussion post.

See: NCAA Division I (Football Championship Subdivision - FCS) - to select an FCS university/college

https://www.ncaa.org/about/resources/finances/revenue

https://www.ncaa.org/about?division=d1

Reference no: EM132826759

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