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Strategy and Positioning Paper
Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course.
Obtain your instructor's approval of your product or service before beginning this project.
Write a 2,800- to 3,500-word paper that includes the following:
Include sources of secondary research that support your analysis.
Format your paper consistent with APA guidelines
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