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Strategies is the firm using to accelerate distribution

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Reference no: EM132173911

1. Gemini Car Inc. buys car components from various manufacturers and assembles them into cars, which it sells under its own brand name. From the given information, Gemini Car is most accurately an example of a(n):

pirate operator.

disintermediation factor.

category captain.

original equipment manufacturer.

2. Blue Water Publication Corp. is planning to sell its books solely through its Web site BlueWaterbooks.com. By doing so, it ceases to require wholesalers and retailers. This is most accurately an example of:

bundling arrangement.

backward compatibility.

disintermediation.

value added reselling.

3. Super Alarm Inc. makes customized door security systems, which it sells under its own brand name. These security systems require installation, extensive customer education, and regular services. ________ would be the most appropriate selling method for Super Alarm Inc.

Employing a direct sales force

Using a cannibalization strategy

Using a mail-order catalog system

Creating an online ordering system

4. When Green Water Publication publishes professional books, it donates or sends a number of these new books to university libraries and professors. Which of the following strategies is the firm using to accelerate distribution?

Product modularity

Sponsorship

Consignment arrangement

Bundling relationship

Reference no: EM132173911

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