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Strategic vision and mission statement

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Reference no: EM133121499

The distinction between a strategic vision and a mission statement is fairly clear-cut: A strategic vision portrays a company's aspirations for its future ("where we are going"), whereas a company's mission describes its purpose and its present business ("who we are, what we do, and why we are here").

Identify a company that you believe falls short with its mission and vision statements in relation to its stakeholders and explain why.

Reference no: EM133121499

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